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Lebanese designer Elie Saab is planning to unveil more than his fall-autumn ready-to-wear Monday. The company will be streaming the fashion show live on his new online magazine, "Light of Now". Saab joins a growing number of luxury brands, many in fashion, who have turned to self-published magazines, in print and online, as a way to add depth to their marketing strategies. Other luxury brands to self-publish magazines include French Connection, which publishes a men's style blog called "Manifesto"; Dolce & Gabbana's "Swipe," a brand-focused e-magazine that also includes Italian food and travel features; and local luxury retailer Aishti, which runs small fashion magazine "A".The magazine is a natural step in the expansion of the brand, Elie Jr. explained.
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