Men were more inclined than women to have a plan before getting to the store.
Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
Turns out the mall may be the great equalizer when it comes to the sexes in Lebanon.With the help of students from the Olayan School of Business, professors Laurence Leigh and Leila Hanna-Khauli, studied 400 groups of shoppers in both fashion and sports stores around Beirut. They first presented their research in January, as part of the 14th International Marketing Trends Conference in Venice. The study concluded that the sexes spend equal time and money when they visit stores. Leigh, an assistant professor at AUB, has had a long career in consulting on international marketing issues and successfully helped launch a number of startups.
FOLLOW THIS ARTICLE