BEIRUT: Five servings of fruits and vegetables for optimum wellness – and maybe one more serving slathered on your face or painted on your nails for beauty.
Fruit-and-veg-infused skin and nail products, healthier business bonding and weight-loss gadgets were among trendy beauty and wellness offerings at the fifth edition of the In Shape Health, Beauty and Fitness Fair at the Beirut International Exhibition and Leisure center on the new waterfront. The event, which brings together dozens of beauty professionals, plastic surgeons, fitness gurus and chefs, wrapped up Monday night.
For long nails, find a base coat with garlic, a representative at Jordana cosmetics said. U.K. cosmetic line Rodial had on display a range of products containing antioxidant rich pomegranate, specifically Pomegranate Ellagic Tannin. Used in eye creams and anti-aging serums, the fruit supposedly helps tighten skin, one of their sales representatives explained.
And then there were elixirs with more exotic ingredients: snakeskin lip balm to make your kisser puffed and pouty. “This one interests all the girls,” Rodial’s rep said.
The company’s gel and face mask made from “dragon’s blood” has gotten rave reviews online – though surely, no real dragons were harmed in the making of the product.
Corporate leaders are also turning to nature’s bounty of cures to boost productivity.
Lebanon has seen a growing interest from businesses in team-building workshops that utilize the country’s thriving ecotourism options, said staff at ProMax, which hosts weekly outdoor activities as well as tailored workshops for companies seeking to boost productivity.
“Before, there wasn’t much awareness,” said Camille Attieh, corporate team building and events consultant at ProMax. In the past, employees would schmooze by going out for a drink. That might boost friendship among a select few in the workplace, Attieh said, but it’s more likely to create cliques.
Team-building workshops can also break down the company hierarchy. “The teams have CEOs and secretaries,” he said. The result is increased productivity and loyalty to the firm.
Attieh cited a study of U.S. company Motorola, which showed that investing in team-building workshops had quantifiable pay off. “A lot of the companies we worked with don’t do this research, but they say they feel the results [monetarily],” Attieh said.
ProMax usually focuses its corporate team-building exercises around outdoors activities, and incorporate things like bicycling, competitive games or creative problem solving.
The trade fair is organized by event planning company E-Squared and is Lebanon’s largest beauty and wellness tradeshow. One collaboration across industries featured at the event was the new Miracles fitness and beauty outlet, which opened in Mar Elias three weeks ago and debuted its unique concept at In Shape.
Miracles brings together its Fitness Plus gym and private training studio with a salon operated by beauty professional Osbah al-Jammal. Beirut’s beauty and fitness offerings rarely come as such a complete package outside of its swankier hotels and resorts. In light of this, Miracles is marketing itself as a innovative concept space, complete with dieticians, tanning facilities and cosmetic surgeons offering such procedures as liposuction.
As well as offering an expo for professionals to swap trade secrets and network at, In Shape also gave the public a chance to test out the latest in wellness and beauty. The expo hall was lined with medical professionals prodding women on medical tables with gadgets emitting infrared light or hooked up to dubious-looking diodes.
At the display for Promedica, people could have their fat cells frozen by a noninvasive machine using “Cooltech.” The procedure is meant to naturally eliminate fat from the body by freezing it to negative 8 degrees Celsius.
Elias Chabtini, the CEO of Promedica, one of the leading suppliers of cosmetic technology, said the most sought-after treatments in Lebanon were hair removal and botox. One of the latest innovations in laser hair removal is eMotif. “It’s pain free.”
The biggest trend in beauty today, however, is access. “It’s not anymore a luxury,” he told The Daily Star. “It’s becoming a part of daily life.”