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Lebanese fashion houses will host one-third of the shows at Dubai's Fashion Forward in April, giving Lebanon the largest presence of any nation during the four days of runway events.In only three seasons, Dubai's Fashion Forward has become the most important event for regional fashion designers to reach the media and buyers, as the emirate attempts to lure designers to relocate. Lebanese designers insist that Beirut's wealth of talent is safe, however. A regular at Fashion Forward, she will be presenting another season from Zayan the Label, which is based in Dubai.Platforms such as Fashion Forward are introducing shoppers to local ready-to-wear designers who have noticed a growing culture in the Gulf for discovering up-and-coming talent, said Anglo-Lebanese designer Ronald Abdala.Bashar Assaf is another designer in a growing cohort of Lebanese focused on ready-to-wear. One hundred percent of Assaf's sales are made in Dubai's Gallerie Lafayette, and he will be hosting his first solo runway show at Fashion Forward. Besides, the young designer has yet to staff a permanent atelier in Lebanon.It is also the country's wealth of celebrity designers like Saab that have boosted the renown of Lebanese names.
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