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In the shade of luxury yachts harbored at Zaitunay Bay, more than 75 Beirut designers set up stands to showcase everything from furniture to fashion.For Tiara Ghandour, who launched her clothing brand Gate26 just two months ago, exhibitions like Beirut Designers' Week complement an aggressive social media presence. Carefully taking a subtle tiara out of a client's hair, Sherine Natour said that while social media is important for promoting her brand, exhibitions are ideal for client feedback. Even more established brands, however, can benefit from exhibition exposure, Guida Khoury said. She sells her organic cotton products, under the label Mellow, at a small store in Mar Mikhael, but says only so many people pass by her storefront. Grace Akkaoui Hakim, whose brand Huggables specializes in children's accessories, said that while she already has a functional website where clients can order online, exhibitions are the best way to make new contacts.For the second season of Beirut Designers' Week, organizer Sandra Ghattas Ferzli dedicated the market to its majority female business owners, titling the event "Women for a Better Lebanon".
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