Mobile  |  About us  |  Photos  |  Videos  |  Subscriptions  |  RSS Feeds  |  Today's Paper  |  Classifieds  |  Contact Us
The Daily Star
THURSDAY, 17 APR 2014
03:54 AM Beirut time
Weather    
Beirut
17 °C
Blom Index
BLOM
1,214.01down
Music
Follow this story Print RSS Feed ePaper share this
The staying power of Gangnam Style
Agence France Presse
Carsten Mogensen and Mathias Boe of Denmark dance Gangnam Style after beating Ko Sung Hyan and Lee Yong Doe of South Korea.
Carsten Mogensen and Mathias Boe of Denmark dance Gangnam Style after beating Ko Sung Hyan and Lee Yong Doe of South Korea.
A+ A-

SEOUL: President Obama, the mayor of London, China’s top dissident artist and Madonna – every time someone signals the death of “Gangnam Style” up pops another high-profile figure to keep the phenomenon alive.

In the four months since the video by South Korean rapper Psy went viral on YouTube, it has been name-checked and imitated by an impressive roster of global notables from world leaders to sports stars and business tycoons.

And the public has joined in with tens of thousands turning out for giant flashmob performances of Psy’s horse-riding dance in cities like Paris and Rome.

While many believe Gangnam Style will ultimately prove to be a one-hit wonder, the song has shown surprising staying power and an unlikely ability to penetrate international corridors of power.

U.N. Secretary-General Ban Ki-moon called it a force for world peace. On the morning of the U.S. presidential election, Barack Obama told a local radio station that he was confident he could match Psy’s dance moves.

“But I’m not sure that the inauguration ball is the appropriate time to break that out. Maybe do it privately for Michelle,” he said.

British Prime Minister David Cameron and London Mayor Boris Johnson performed a joint Gangnam Style dance spectacular for their wives in September during a private gathering in the premier’s country retreat Chequers. Johnson went on to reference the event in his keynote speech to the ruling conservative party’s annual conference.

If politicians have appropriated the song in an effort to boost their populist credentials, others have used it to drive home an anti-establishment message – most notably renowned Chinese dissident artist Ai Weiwei.

Banned from traveling abroad, Ai posted a Gangnam Style dance parody on YouTube, during which he brandished a set of handcuffs in a clear reference to Beijing’s efforts to silence his outspoken views.

The video was removed by China’s Internet censors, prompting the Indian-born British sculptor Anish Kapoor to gather 250 art world luminaries at his London studio this week to film their own Gangnam video in support of Ai.

“Yes, it is desperately silly, but what is the paradigm of the artist? The artist does stupid things with serious intent,” Kapoor said.

Silly or not, Psy’s influence has spread to some of the world’s most famous academic institutions.

Earlier this month, the 34-year-old rapper was invited to follow the likes of Ronald Reagan and the Dalai Lama in addressing the 189-year-old Oxford Union club at Oxford University.

And a Gangnam Style video parody made by students at the Massachusetts Institute of Technology, featured cameos by Eric Lander, one of the principle leaders of the Human Genome Project, and Noam Chomsky.

“Oppan Chomsky Style,” the 83-year-old father of modern linguistics deadpanned into the camera while sipping a cup of coffee.

For some commentators, it has all become a bit too much. “Can anyone kill Gangnam Style?” Britain’s Guardian newspaper asked recently.

After Google chairman Eric Schmidt gave a rather awkward horse-riding performance during a visit to Seoul, Time magazine declared the Gangnam Style craze “officially over” – but that was way back in September.

But Psy has since gone from strength to strength – he performed a mash-up of Gangnam Style with pop icon Madonna during her concert at New York’s Madison Square Garden.

 
A version of this article appeared in the print edition of The Daily Star on November 19, 2012, on page 13.
Home Music
 
     
 
South Korea
Advertisement
Comments  

Your feedback is important to us!

We invite all our readers to share with us their views and comments about this article.

Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.

comments powered by Disqus
Advertisement


Baabda 2014
Advertisement
Follow us on Facebook Follow us on Twitter Follow us on Linked In Follow us on Google+ Subscribe to our Live Feed
Multimedia
Images  
Pictures of the day
A selection of images from around the world- Tuesday April 15, 2014
View all view all
Advertisement
Rami G. Khouri
Rami G. Khouri
Silencing Ayaan Hirsi Ali’s hate talk
Michael Young
Michael Young
Why confuse gibberish with knowledge?
David Ignatius
David Ignatius
Putin will keep rolling, until Obama says no
View all view all
Advertisement
cartoon
 
Click to View Articles
 
 
News
Business
Opinion
Sports
Culture
Technology
Entertainment
Privacy Policy | Anti-Spamming Policy | Disclaimer | Copyright Notice
© 2014 The Daily Star - All Rights Reserved - Designed and Developed By IDS