Indie-pop singer Lana Del Rey. Photo courtesy of Byblos International Festival
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MTV is harnessing its roots in the pop music world to showcase a crop of rising artists with its annual 'Artists to Watch' campaign, selecting acts from across the world to bring to its youth audience.British alt-pop band Bastille, Scottish electro-pop group Chvrches and girl group Fifth Harmony are three of 12 up-and-coming acts chosen by MTV as ones to watch.MTV's 'Artists to Watch' campaign selects 12 up-and-coming acts spanning all popular music genres from across the world, and gives each act a two-week slot in which the artist or band is showcased across all of the network's music TV channels and online, mobile and social media platforms.While aspiring singers have been able to build a fan base through digital media platforms, MTV's added TV exposure is part of the benefit of being selected as an artist to watch.
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