File - The guidelines on collaboration between bloggers and the travel industry still vary.
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Tourism companies are turning to travel bloggers as a route into the vast global market of social network users, industry insiders say.With the likelihood that a blogger will post YouTube videos or photos on Instagram to illustrate their post, it is easier to create a buzz on the Internet, via Twitter or Facebook, bloggers and companies say.The guidelines on collaboration between bloggers and the travel industry still vary and have not been formalized – some bloggers plainly state when a trip is financed by a travel company, while others do not.The role of the blogger and the mutual benefits of blogging for a travel company can still be hard to define.
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