BEIRUT

People

Mary J. Blige says Burger King ad was a 'mistake'

Singer Mary J. Blige performs during ABC's Good Morning America in New York's Central Park, June 22, 2012. (REUTERS/Keith Bedford)

NEW YORK: Singer Mary J. Blige says the Burger King commercial that caused major backlash for her was a "mistake."

The clip released in April featured Blige singing about the fast-food chain's new chicken snack wraps. It immediately went viral, and some in the black community said it was stereotypical. Burger King pulled it after one day and said it was unfinished.

In an interview with radio station Hot 97 this week, Blige said Burger King "made me look ridiculous." She said she thought she "would be shot in an iconic way."

Says Blige: "I wanted to crawl under the bed."

She said she initially did the commercial because she thought it would be a "great branding opportunity."

Burger King didn't immediately respond to an email seeking comment Friday.

 

Recommended

Advertisement

Comments

Your feedback is important to us!

We invite all our readers to share with us their views and comments about this article.

Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.

Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)

comments powered by Disqus

Advertisement

FOLLOW THIS ARTICLE

Interested in knowing more about this story?

Click here