The logo of Hyundai Genesis is seen on its new model EQ900 at the Hyundai Motor Studio in Seoul, South Korea, January 26, 2016. REUTERS/Kim Hong-Ji/File Photo
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After poaching Bentley's design chief last year, Hyundai Motor Co said on Monday that it has also secured the services of the luxury marque's exterior designer.Hyundai Motor, which sells some 8 million cars a year, sees limited growth unless it breaks into new markets, a person close to the automaker told Reuters.Lee said he has joined Hyundai Motor as a vice president in charge of Hyundai and Genesis design, reporting to Donckerwolke, who will head up Hyundai's new Prestige Design Division, as well as being global head of Hyundai design – a reporting arrangement that Hyundai also confirmed on Monday.Lee, who says he was first approached by Hyundai two years ago, said he and Donckerwolke plan to design Genesis cars from a "clean sheet of paper".
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