The new FitBit Blaze is seen at a press conference on CES Press Day, January 5, 2016 in Las Vegas, Nevada ahead of the CES 2016 Consumer Electronics Show. AFP PHOTO / DAVID MCNEW
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LAS VEGAS: It's not last year's fitness tracker anymore.New technology on display at the Consumer Electronics Show gets deeper into your skin, heart and muscle to help boost performance and health for competitive athletes as well as weekend warriors.For pure fitness, the tech show is awash in new products that analyze muscle, fat and other measures.Creators of new fitness technology say it's important to get a detailed picture that goes beyond the traditional measure of body mass index (BMI), a simple calculation based on height and weight.In addition to the startups, many of the big names in sports and fitness are stepping up to the plate.Chip giant Intel announced at CES a strategic partnership with sports gear maker New Balance to develop wearable innovations that connect athletes with technology to improve their performance.Under Armour meanwhile unveiled a suite of connected fitness devices including its UA Band designed to be worn all day to track daily activity, workouts and sleep. Fitbit on Tuesday unveiled its "smart fitness watch," aiming to get into the growing smartwatch segment with upgraded fitness tracking features.
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