This Oct. 11, 2016 image taken from video shows celebrity chef Guy Fieri during an interview in New York. (AP Photo/Bruce Barton)
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Fieri has built a food career on a certain amount of flash – a rock star image complete with tattoos and jewelry, a fleet of yellow muscle cars and high-octane dishes including Bacon Mac 'n' Cheese Burgers.Both sides are on display in his new cookbook, "Guy Fieri Family Food" (William Morrow), with recipes that range from Chicken Bacon Ranch Pizza to Quick Cracked Bulgur Wheat Salad. It's what his family eats, with tips on how to stretch leftovers into several meals.He went on to put his name on more than 30 restaurants across America and Mexico. His best-known Food Network show is "Diners, Drive-Ins and Dives," where he celebrates small eateries that make dishes from scratch.The show has created what's called the Fieri Effect, a boost in restaurant revenues after he shows up.But as much as Fieri is cheered by fans for his down-home approach to unfussy fare, he's also dismissed by foody elites who find his manner brash and culinary skills lacking. Fieri embraces a laid-back, communal approach to cooking.
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