An electronic advertisement for a McDonalds food is seen at a bus stop on Oxford Street in London, Britain, May 11, 2018. REUTERS/Toby Melville
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London plans to ban junk food advertising on its entire public transport network to tackle child obesity, which is among the highest in Europe, Mayor Sadiq Kahn said Friday.Almost 40 percent of children aged 10 and 11 in London are overweight or obese, according to research compiled for Britain's parliament.Food and drink advertising contributed around 20 million pounds ($27 million) to Transport for London's revenue during the 2016-17 financial year.The National Centre for Social Research and Cancer Research U.K. found advertising of unhealthy foods -- particularly when aimed at children -- creates extra pressure on children and families when it comes to choosing what to eat and drink.
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