(L-R) Model Kendall Jenner, TV personalities Kim Kardashian and Kylie Jenner arrive at the 2014 MTV Music Video Awards in Inglewood, California August 24, 2014. REUTERS/Kevork Djansezian (UNITED STATES - Tags: ENTERTAINMENT)(MTV-ARRIVALS)
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Gym classes that promise a plump posterior are in high demand.The U.S. booty business is getting a big bump. Companies are cashing in on growing demand from women seeking the more curvaceous figures of their favorite stars, who flaunt their fuller rear ends.As a result of the pop culture moment the butt is having, sales for Booty Pop, which hawks $22 foam padded panties on its website, are up 47 percent in the last six months from the same period a year earlier.The shapewear flattened Santiago's waist and boosted her back side.To be sure, the desire for big butts isn't new.This is not the first time big butts have been in songs.The desire for big buns has intensified.Schulman, who charges $10,000 to $13,000 for the three-hour surgery, does six to eight Brazilian butt lifts weekly, up about 25 percent from a year ago.Brabants starts most classes, held at The Club by George Foreman III gym, with Lopez's "Booty" song. By the end of the year, she plans to expand her brand by selling $65 workout leggings that help perk up the butt.
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