Wine bottles displayed at the Chateau Florentine winery in the Chouf. (The Daily Star/Mohammad Azakir)
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So people who sell wine need to find ways to present it in its best environment.This introduces the key question of wine marketing. How is wine presented around the world? For the past several years I've been to wine events in at least 20 countries where marketers aim to make consumers aware of wine. In a big hall it is easy for most wines to be forgotten, especially given the uniformity of approach of most wine sellers.The room was so small that perhaps three people could stand by any wine booth. This meant it was impossible to hear what the wine marketer had to say, and difficult to get access to wine because one person was pouring for all arrivals. It is time for wine marketers to introduce innovations – to find new ways to offer consumers a chance to appreciate wine.People cherish that sense of closeness with the people associated with making wine.
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