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Today's traveler faces a bewildering choice of hotel brands with similar-sounding and confusing names.People knew what Holiday Inn, Hilton, Hyatt or Marriott meant.The world's 10 largest hotel chains now offer a combined 113 brands at various price points, 31 of which didn't exist a decade ago.In the past year, Marriott International Inc. launched Moxy, Hilton Worldwide Holdings Inc. created Canopy, Best Western International Inc. came up with Vib and InterContinental Hotels Group PLC – the parent company of Holiday Inn – purchased Kimpton, adding its boutique hotels to the larger chain.And hotel executives say more brands are on the way.U.S. hotels are now selling 65 percent of their room nights, up from 55 percent five years ago, according to travel-research company STR Inc. Guests are also paying more: $115.72 on average a night, up from $97.31 .Those developers need to decide if their building is going to be a Hilton, Comfort Inn, Sheraton or something else. Competition is fierce from the hotel chains to ensure that new properties falls under their brand. That's why Marriott International offers 19 different brands, including Courtyard, Residence Inn, Ritz-Carlton and TownePlace Suites.
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