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Wrapped tightly in sleeping bags to keep them from freezing in frigid conditions, Australian winemaker Sirromet's bottles slowly make their way across the vast Mongolian landscape on the back of a yak. The wine's journey from Queensland state on Australia's east coast, about 9,500 kilometers as the crow flies, to isolated parts of the sparsely populated Asian nation is one example of the growing appeal of vintages from Down Under.China is one of Australia's fastest-growing markets, with exports jumping 32.1 percent in the year to June, making it the third-biggest export market behind the United States and Britain, according to government body Wine Australia.Thompson, who is based in Margaret River – a renowned wine-growing region on Australia's southwestern tip – has developed "CEO," a Cabernet Sauvignon-based wine with Merlot and Malbec, with two Hong Kong businessmen.To boost Australia's profile, Wine Australia commissioned researcher Armando Corsi to create a cheat-sheet for marketers that matches Western taste descriptions to their Chinese equivalents.The goal, Corsi said, is to make Asian consumers comfortable with Australian wines, which might help them develop brand loyalty.
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