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Clothing and accessories designers are collaborating with engineers to produce computerized wristwatches that people will want to wear all day and night.If the watches aren't attractive, the market won't grow beyond a small niche of users.Guess took its leading line of traditional watches, Rigor, and incorporated Martian's technology.Last summer's Classic model has room for just 24 characters of text, so that most of the face can be devoted to making the watch a watch.The Consumer Electronics Association projects that U.S. sales of wearable devices will reach 31 million this year, up 61 percent. Health-tech company Withings hired traditional watch designers to make a fitness-tracking watch called Activite, pronounced Activity. It looks like a regular watch except for a second dial on the face to show progress toward that day's fitness goals. The watch can measure a lot more, but you'll need a smartphone app to view that. Apple is one of the few companies that might pull it off, he says, but even the iPad and iPhone maker still needs to make the case for yet another screen.
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