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Move over selfie, India is embracing the "velfie" with Bollywood stars, sporting heroes and even politicians taking and posting videos of themselves online using a range of new mobile apps.The global craze is sweeping the Indian film industry, with numerous stars entertaining legions of loyal fans with dubbed videos which are uploaded to popular sharing platforms Facebook and Instagram.Rammohan Sundaram, co-founder of India's Velfie, which was launched in April, said videos were a more entertaining way for Bollywood royalty and other celebrities to engage with their audiences.The app – which is free and limits videos to 10 seconds in length – has been downloaded 200,000 times and is already operating in around 140 countries, according to Sundaram.Another new Indian-based app available on Android and iOS is Frankly.me, which allows netizens to pose questions to celebrities, sports stars and politicians who then answer with video selfies.
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