This book cover image released by Perigee Books shows, "Raising Can-Do Kids: Giving Children the Tools to Thrive in a Fast-Changing World," by Richard Rende, PhD and Jen Prosek. (Perigee Books via AP)
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NEW YORK: Hard work, persistence, initiative. Can the skills found among entrepreneurs help today's young people navigate their way to success? Absolutely, say a developmental psychologist and a successful public relations company founder who have teamed on a new book, "Raising Can-Do Kids". Self-entitled kids may be able to navigate their way into the Ivy League, but it's the self-motivated ones who have the skills to be trailblazers, said Richard Rende, the psychologist and researcher who wrote the book with Jen Prosek, CEO of Prosek Partners.AP: Why take on the idea that parents can learn a thing or two from successful entrepreneurs?To Jen, there was a little sense of urgency that kids aren't getting these things and they're going to be the things they really need.I think kids can learn from entrepreneurs what their value will be in the world. AP: Are most kids natural entrepreneurs?Rende: I think most kids are naturally entrepreneurial. That's a powerful way of thinking about what's happening with kids.
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