This image released by Pantone shows a color swatch called "greenery", which has been named as the color of the year for 2017 by the Pantone Color Institute. (Pantone via AP)
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Amid social, political and environmental tumult around the world, the Pantone Color Institute Thursday plucked fresh and zesty "greenery" as the color of the year for 2017 .The experts at the institute, which advises a variety of industries on the use of color from fashion and home design to packaging and product development, have been choosing a color of the year since 1999 . It's a way to conjure the emotions that colors evoke. The team at Pantone, based in Carlstadt, New Jersey, scouts trends through the year in media, on runways and at trade shows around the world.The hue is in contrast to the soft, serenity-inducing dual choices of "rose quartz" and "serenity" blue as the colors of the year for 2016 .
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