People shop for Christmas gifts in Bryant Park on December 24, 2016 in New York City. Last-minute shoppers hit the stores the day before Christmas. (Stephanie Keith/Getty Images/AFP)
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Gift cards are a popular present at the holidays -- the National Retail Federation says more than half of consumers plan to give one this year.But they aren't always wanted -- research organization CEB TowerGroup estimates that $1 billion of the $130 billion spent on gift cards last year went unused. It could be that the gift card is for a retailer or other business the recipient doesn't like. Target will allow you to bring in gift cards for major brands with remaining balances on them and exchange them for a Target gift card.A feel-good, do-good option is to donate your unwanted gift card.
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