File - In this Oct. 24, 2015 photo, Rihanna performs at the 2015 We Can Survive Concert at the Hollywood Bowl in Los Angeles. Rihanna will perform at the Grammy Awards on Feb. 15, 2016. (Photo by Rich Fury/Invision/AP)
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NEW YORK: New York Fashion Week opens Thursday with chilly weather and perhaps an even chillier prospect: defining the purpose of the shows as brands begin trying fresh ways to engage customers.More than 230,000 people attend the New York events in February to see the designs for the coming fall and in September, for spring fashion.This season's Fashion Week also features the debut of Kanye West's "Waves" music album and Yeezee Season 3 fashion line, and Rihanna's designs for activewear-maker Puma, a first for the pop star.New York Fashion Week stalwarts Marc Jacobs, Ralph Lauren, and Calvin Klein will close the event on Feb. 18 .
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