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The "Pokemon Go" craze has sent legions of players hiking around cities and battling with "pocket monsters" on their smartphones. It marks a turning point for augmented reality, or technology that superimposes a digital facade on the real world. But the game's popularity has created unintended consequences in everyday life, from annoyed property owners dealing with hordes of monster hunters to store owners using the game to attract customers. Though perhaps that's to be expected from a game that has players visit real-world landmarks such as train stations, churches and museums in order to find and trap cartoon creatures. An Atlanta cafe owned by digital ad agency Huge turned out to be roughly 30 feet away from two prominent "Pokestops" – game representations of physical landmarks where players can stock up on digital game gear.Phoenix police are telling people not to trespass while playing the game.Stock in Nintendo, which part owns "Pokemon Go," jumped 25 percent Monday and another 13 percent Tuesday, adding nearly $8 billion to its market value as investors assessed the breakout game.
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