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A free smartphone app that will pay people to be physically active launches Wednesday in Britain, with users given digital "sweatcoins" depending on how many steps they take that can be exchanged for rewards or traded like money.Within weeks users can have enough to exchange for fitness products or services in its marketplace.Fomenko said his company had talked to all the major health insurers but must prove it can attract users before it can hope to sign commercial deals to use Sweatcoin metrics as a way of calculating health risks and potentially lowering policy premiums for verified physical activity.If Sweatcoin succeeds, the long-term idea is that insurers or employers might pay to take sweatcoins off the market as a reward to users for their physical activity.
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