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SYDNEY: Fashion retail is experiencing a seismic shift: the audience is global, seasons are increasingly irrelevant and the rise of social media means consumers don't want to wait for runway styles.Designer Dion Lee, the breakthrough star of Australian fashion who has worked with Kanye West and whose clothes are worn by the likes of Jennifer Lawrence and Cate Blanchett, understands such challenges better than most. Lee is fresh from Fashion Week Australia, a showcase of the country's best designers which this year centered on 'resort' wear – a focus that saw bikinis and bright, billowing prints hit the runways at events attended by local retailers and international buyers.American Vogue said he had "come of age as a New York fashion designer" in a review of his February show during the city's prestigious fashion week. He will return there this week for another showcase and spends much of his time in the city, but Lee still sees himself as an Australian designer.
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