US-Canadian designer Karim Rashid looks at the work of a Rome University of Fine Arts (RUFA) student during a preview to present the Rufa Contest entitled "How deep are your roots? AFP / Andreas SOLARO
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Canadian-American industrial designer Karim Rashid is on a mission to change the world and it is not for money or even greater fame, it's for his mother.The man dubbed by Time magazine in 2001 as the "the most famous industrial designer in all the Americas" has designed everything from manhole covers to buildings, and prides himself among other things on having reclaimed the color pink for men.Rashid, sporting pink jeans, a pink jumper and florescent pink nails for his appearance as guest speaker at the university, says he was inspired to become a designer by his father.Rashid designed his first hotel in Athens in 2001, then did another in Berlin in 2008, before being courted by New York developers.
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