Rihanna’s Fenty Puma collection will be available in pop-up shops and stores this week. REUTERS/Brendan McDermid
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New looks on the runway at New York Fashion Week will be met with changes behind the scenes as designers tweak their shows and schedules to meet the needs and expectations of digitally engaged consumers. About 100 designers will showcase their collections at the fashion fest that begins Thursday. While many designers will be showing 2017 spring/summer collections that will not be in stores for months, others will try a different format by showing in-season fashions.Ken Downing, senior vice president and fashion director at luxury fashion retailer Neiman Marcus, supports the shake-up in the fashion week system.Once the domain of fashion editors, buyers and well-heeled clients, fashion week now attracts more than 230,000 attendees and a huge online audience in real time.
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