In the Sony case, hackers wiped the company’s data and dumped thousands of internal emails and documents. (AP Photo/Damian Dovarganes, File)
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Some people believe that video leaks can help gin up media and viewer attention for a show or movie, but leaking shows and movies does hurt Hollywood's take, especially if it happens before the official release, Carnegie Mellon professor Michael Smith said.In a 2014 analysis, Smith and his co-authors concluded that a movie's box-office revenue dropped 19 percent, on average, when it was leaked ahead of its release, compared with a leak after the movie hit theaters. Netflix has many shows and movies that are easily accessible around the world for a single monthly price.Separate from HBO's recent run-ins with hackers, upcoming "Game of Thrones" episodes have leaked several times, and it is TV's most pirated show. The show is still a massive hit for HBO, with high viewership and critical acclaim. HBO's hackers demanded a multimillion-dollar ransom payment, something HBO refused.Hackers released an email from HBO in which the company expressed willingness to pay them $250,000 as part of a negotiation over data swiped from HBO's servers.The movie studio said in April 2015 that "investigation and remediation expenses" related to the hack cost it $41 million, or about 8 percent of the film and TV division's profit that fiscal year.
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