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Russian street style might not conjure up images of high glamour, but the look is making its mark on the global fashion industry, from the catwalk to the high street.Western chains like Urban Outfitters and Topman have picked up on this contemporary take on 1990s Russian wear, selling T-shirts with Cyrillic slogans.Sergei Pakhotin, the 32-year-old founder of clothes brand Sputnik 1985, agrees the political climate could be a factor in Russia's fashion resurgence in the West.Sputnik's garments feature Soviet imagery with an occasional punk twist.Alexander Selivanov, the designer at the Russian street style store Codered, insists Western style still has a far greater influence on Russia than vice versa.Russian designers come to prominence abroad by allying themselves with foreign brands, he said, as was the case with Rubchinskiy's 2016 collaboration with Japan's Comme des Garcons.
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