An employee shows the logo of ride-hailing company Careem on his mobile in his office in the West Bank city of Ramallah July 17, 2017. REUTERS/Mohamad Torokman
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A Pakistan app-based taxi service has launched an unusual add-on, offering passengers the chance to share their ride with a marriage matchmaker.Users in Pakistan woke Wednesday to an unexpected notification from Careem – an Uber-like taxi-hailing app based in Dubai: Have a "rishta aunty" accompany you during your ride. Many were speculating that it was just a marketing ploy by the taxi app service.Careem Pakistan was quick to defend the move as a legitimate service.
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