B.J.’s work includes magnificent made-to-measure agbadas with embroidered collars, which can sell for up to $475 each. AFP / MARCO LONGARI
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Leggy dancers in tight shorts, bottles of Moet Champagne and flashy cars feature in Nigerian pop icon Wizkid's bling-bling music videos. But the singer himself has now swapped the Versace T-shirts and low-slung jeans that show his underwear for traditional African dress – a new youth trend in fashion hub Lagos. Clothing that used to be considered only for the old or for people out in the provinces is setting the trend in fashion, from the Yoruba agbada, a large, triple-layered robe worn in the southwest, to the Igbo "Niger Delta" embroidered collarless shirt from the south, and the northern Hausa babariga, a long tunic worn with an embroidered asymmetrical hat.B.J. calls his style "African contemporary".With more than 500 ethnic groups, Nigeria is able to draw from a huge catalogue of fabrics, styles and jewelry.Wandji, who is French of Cameroonian heritage, said the fashion trend was due to the African diaspora, of which Nigerians were the main ambassadors by sheer weight of numbers.
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