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NEW YORK: It's the time of year for what can be a dreaded expedition: Buying a swimsuit.The e-commerce platform Lyst has 154,000 swimwear options available right now, up 12 percent from a year ago.Customers spent three times longer browsing through swimwear last summer than in any other category, Lyst says. On average, a shopper will click on a swimsuit four times before committing to buy it.Walmart, which sells women's swimwear from $9.96 for a one-piece to $31.76 for a bikini sold as separates, says it has the most options in its stores from Memorial Day to July 4 .Off-price retailer TJX Co., which owns T.J. Maxx and Marshalls, says it gets a fresh assortment of swimwear every week all summer.Retailers are offering more swimwear options in larger sizes.
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