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From Dolce & Gabbana to Michael Kors, major brands are catering to lucrative Gulf markets during the Muslim holy month of Ramadan, which is earning its own slot on the global fashion calendar.The market for the abaya, a long, loose robe worn over clothes, in particular peaks during the holy month, according to Dubai-based designer Aiisha Ramadan, as women strive to avoid outfit repeats at all costs.Ramadan has turned into a de facto microseason in the Middle East, with fashion brands releasing capsule collections exclusive to the region through May and June.DKNY launched a Middle East-exclusive Ramadan line in 2014, and other labels have since jumped on the bandwagon: Dolce & Gabbana, CH Carolina Herrera, Michael Kors, Tommy Hilfiger, Zara, Mango, Uniqlo and Nike, among others.Dolce & Gabbana filmed a widely publicized 2016 campaign for their abaya robe and hijab headscarf lines entirely in Dubai – where the need to be "Ramadan ready" is turning into a commercial, cultural and complex phenomenon.Most popular in Ramadan are evening dresses, particularly in bright colors, for the iftar meal to break the fast.
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