Menon says publication will directly speak to a Mideastern audience.
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Vogue launched its newest international edition this month, targeting a niche audience in the Middle East that is fashion conscious, style-driven and wealthy.The 22nd international edition of Vogue featured on its cover American supermodel Gigi Hadid, whose father is Palestinian, wearing an embellished, mesh veil covering half her face. Vogue Arabia's target audience is well-traveled and has long had access to fashion magazines, both local and international, including of course American Vogue.Menon says the expectation isn't that Vogue Arabia will somehow replace American Vogue or Vogue Paris, but that it will provide for the first time an edition that directly speaks to a Middle Eastern audience in a local voice. It's also the first Vogue edition for an entire region, rather than for a single country.Inside its glossy pages, Vogue Arabia capitalizes on the breadth of culture and character of the Middle East's 22 Arabic-speaking countries.
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