Singer Lady Gaga poses for photographers during a photo call to promote her new album 'Joanne' in Tokyo, Japan. REUTERS/Toru Hanai
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Hitoshi and Keiko Korogi have never met Gaga, but the New Yorker has worn their designs several times since visiting Japan shortly after the 2011 earthquake that left more than 18,000 people dead or missing.The Gaga effect drove six times more traffic to their website but while some shopped, there was less impact on sales, perhaps a reflection of the commercial limits of the singer's outlandish style.I feel we're losing our humanity," said Keiko.They took part in Tokyo Fashion Week for the first time, invited to do so after winning a fashion award and they hope the experience will net them more buyers in Asia.
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