In this Thursday, March 16, 2017, photo, bottles of Lifewtr and Smartwater are displayed in Philadelphia. (AP Photo/Matt Rourke)
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Bottled water is starting to seem more like soda, and sometimes taste like it, too. As bottled water surges in popularity, Coke, Pepsi and other companies are using celebrity endorsements, stylish packaging and fancy filtration processes like "reverse osmosis" to sell people on expanding variations of what comes out of the tap. Bottled water has been gaining ground for years, and overtook soda as the No. 1 drink in the U.S. by sales volume last year, industry tracker Beverage Marketing Corp. said. Some of the fizzy, sweetened drinks are considered water by the companies or industry trackers in some cases, as the distinctions between them lose meaning. Such options can capture people looking to cut back on sodas or juices, and may get people who might buy lower-priced waters to upgrade.The brand is billed as "vapor distilled" and features actress Jennifer Aniston in its ads.He also said that in the crowded Chinese market, Coke is upgrading people to a water brand it markets as "socially responsible" with a different blend of minerals, which costs twice as much.
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