Apple’s sense of design and marketing flair has a way of making its devices seem irresistable and worth the price.
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Apple is expected to sell its fanciest iPhone yet for $1,000, crossing into a new financial frontier that will test how much consumers are willing to pay for a device that's become an indispensable part of modern life.In addition to several new features, a souped-up "anniversary" iPhone – coming a decade after Apple's late co-founder Steve Jobs unveiled the first version – could also debut at an attention-getting $999 price tag, twice what the original iPhone cost. Apple isn't the only company driving up smartphone prices.That's one reason Apple also is expected to announce minor upgrades to the iPhone 7 .The deluxe model virtually assures that the average price of the iPhone – now at $606 versus $561 three years ago – will keep climbing.
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