In this file photo taken on March 04, 2018 models present creations for Givenchy during the women's 2018/2019 fall/winter collection fashion show in Paris. AFP / ALAIN JOCARD
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With more and more fashion houses deciding to go fur-free, San Francisco banning fur sales in the city and British MPs considering outlawing all imports of pelts after Brexit, the signs do not seem good for the industry.After decades of hard-hitting campaigning against fur, animal rights activists believe they scent victory.U.S.-based animal rights group PETA, which is famous for its spectacular anti-fur protests, declared that "2018 is the year that everyone is saying goodbye to fur.Of the big designers, Stella McCartney – a vegetarian and animal rights activist herself – has pushed the ethical envelope the furthest by refusing to use fur, leather or feathers.The fur industry is not taking this lying down and has become much more vocal in its bid to counter animal rights groups' social media campaigns.For instance, it only accounted for 10 million euros ($12.3 million) of Gucci's 6 billion turnover in 2017, or 0.16 percent.CHINA'SDespite leveling off, sales in fur in China still dwarfs all those elsewhere combined.
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