A Sussex mixed cow looks towards the camera as it eats in a cattle shed at the farm of David Barton in Middle Duntisbourne in south west Britain, August 1, 2018. (REUTERS/Toby Melville)
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It's not vegan, it's "plant-based".As companies try to cater to Americans' interest in lighter eating, the term "plant-based" is replacing "vegan" and "vegetarian" on some foods. The trendier sounding "plant-based" may appeal to a broader market, since "vegan" or "vegetarian" could alienate those who don't adhere strictly to those diets. "Plant-based" may also distance products from a perception of vegan and vegetarian food as bland.Vegetarian typically means meatless, while vegan means no animal ingredients at all, including milk or eggs.When referring to a specific food or product, "plant-based" usually means the stricter vegan definition, though that may not always be clear.
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