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During advertising's biggest showcase, tame humor and messages about social causes ruled the day.An Amazon ad showcased different celebrities including actress Rebel Wilson, actor Anthony Hopkins, singer Cardi B and chef Gordon Ramsay subbing in as the voice of Amazon's Alexa voice assistant.Comedian Keegan Michael-Key cut through complex jargon to put things plainly in a humorous ad for Rocket Mortgage by Quicken Loans.Tide took a novel approach with "Stranger Things" actor David Harbor in ads that poked fun at typical Super Bowl commercials.The ad, timed to the 50th anniversary of the speech, showed people doing good deeds.Some thought that the ad was too scary during a game that a lot of children were watching.
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