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TOKYO: It is a marriage made in heaven for cute-obsessed Japan: This Valentine's Day, lovers can present the object of their affection with a world first – naturally bright pink chocolate.If Japan is the testing ground for the new variety of chocolate, it was well-chosen.The Japanese chocolate market is worth nearly $5 billion per year, according to figures from research group Euromonitor.In a sign of how seriously Valentine's Day is taken, Belgian chocolate firm Godiva created a storm when it called on people to forgo the chocs for colleagues (known as "obligation chocolate") to focus on loved ones.This year, love-struck Japanese are expected to shell out 130 billion yen ($1 billion ) on Valentine's Day chocolates, according to Kinenbi Culture Laboratory, a research group on Japanese festivals.
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