A man stands in front of an advertisement of a hamburger shop in Tokyo, Monday, June 9, 2014. (AP Photo/Shizuo Kambayashi)
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Impossible because it is not meat, but part of a growing market in products that -- unlike bean or Quorn burgers -- simulate meat rather than just replace it with a veggie option.The United States is a nation of meat eaters -- 98 per cent eat it at least once a week, according to Darren Seifer, a food consumption analyst for market research group NPD.There are a handful of international companies like Impossible producing meat that does not involve animals being killed, deforestation or significant production of greenhouse gases. Impossible says its burger creates 87 percent less greenhouse gas emissions than a meat equivalent.In December, Beyond Meat, whose products look like meat but are made of plants, announced they had received investment of $55m from two investors with decidedly meaty credentials.The two biggest players that have gone to market in the United States -- Beyond Meat and Impossible Foods -- have now seen investment of more than $300 million.Beyond Meat, which makes chicken and sausages as well as burgers from pea protein, sells into 19,000 U.S. stores.
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