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After a year of political and cultural upheaval, Super Bowl advertisers appear to be pulling back from themes of unity in favor of in-game stunts and ads that aim for the heart – and in some cases even lower.Next best: simply drawing attention, even if an ad offends some people.MEASURING THE MOODEach year, Super Bowl ads offer a snapshot of the national psyche.Advertisers largely dialed it back afterward, excepting a 2009 Doritos ad that included a snow-globe-in-the-crotch joke. But this year, Justin Timberlake returns to the Super Bowl ... and so does sock-it-to-the-lower-body humor.The Groupon advertisement is also notable for its distinctly anti-1 percenter tone.NBC created five cinematic 60-second ads showcasing Olympic athletes to drum up excitement for the Winter Olympics, which start airing starting four days after the Super Bowl.STUNT MARKETINGRecent Super Bowl ad stunts have yielded mixed results.
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