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Be it a source of national pride or negative stereotypes, vodka is an integral part of Polish identity.Noble monopoly Poland was a kingdom of beer and mead before vodka appeared in the 15th century and upended drinking habits.Poland currently produces the equivalent of nearly 100 million liters of pure alcohol each year, according to the national spirits industry association ZPPPS.While neighboring Lithuania consumes the most alcohol per capita each year in Europe, Poles lead the way when it comes to the amount consumed at one time.Art of vodka For Tadeusz Dorda, marketing head of the Chopin brand, there is an art to drinking vodka: "We want it to be talked about in a smart way".He wants it to be known for example that vodka does not need to be served ice cold.
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