Common visits NYC elementary school for Back-To-School fundraising with Burlington Stores and AdoptAClassroom.org on July 19, 2018 in New York City.Jamie McCarthy/Getty Images/AFP
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Sesame Street is taking its beloved, critically acclaimed brand of educational television into the highly profitable world of classroom curriculum – a move that experts say could open the door for other companies to move into the sensitive learning space with possible influence on children. Sesame Workshop, the company behind Big Bird and Elmo, and McGraw-Hill Education, a billion-dollar for-profit company known for school textbooks, announced their partnership Thursday. The TV program and Sesame Workshop's other educational pursuits have long been lauded for their record of helping kids learn, portraying diverse characters and offering sensitivity in addressing childhood experiences.Sesame Workshop is a non-profit and would have to invest its revenue back into its educational mission.
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