An employee prepares food orders at the Isla Burger Halal fast-food in Nice, France, September 25, 2017. REUTERS/Eric Gaillard
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For the first time in history, hamburger sales in France have soared higher than the classic baguette jambon-beurre sandwich as French diners surrender to the American fast-food favorite. Burgers were on the menu at 85 percent of restaurants in France last year with a whopping 1.5 billion units sold, according to a study by Paris-based restaurant consultants Gira Conseil.More worryingly still for the defenders of French cuisine, just 30 percent of the burgers were sold in fast food joints, with the majority sold at restaurants.There was a 9 percent jump in burger sales last year.In 2005 Frenchman Denis Hennequin, who introduced the Parmesan burger in Italy and the Shrimp Burger to Germany, became the first non-American to lead the McDonalds brand in Europe.
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