The channel will focus on cultural and entertainment content.
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Saudi Arabia's ambitious reform drive takes another step forward this week, with the launch of a new public TV channel that seeks to lure young viewers and project a modern image beyond the kingdom's borders. Branded "SBC," the channel will broadcast exclusive content including films, talk shows and cooking programs. The move follows the launch earlier this month of a $35 billion drive to turn Saudi Arabia into a culture and entertainment hub by 2020 .Shirian was poached late last year from private rival MBC to head up the state-run Saudi Broadcasting Corporation, and to mastermind the launch of SBC.SBC will become the entertainment flagship for the Saudi Broadcasting Corporation, whose portfolio also includes two channels dedicated to Koran readings and education and news-dedicated channel Al-Ekhbariya.The channel's schedule will include mainly Saudi and other Arab series, with one featuring Egyptian star Adel Imam.
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