Animal rights activists and anti-fur militants stage a protest before the Burberry fashion show at London Fashion Week.
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Britain's Burberry will no longer burn millions of pounds worth of unsold luxury goods or use real fur in its collections following a furor over it environmental record.Burberry, whose coats sell for more than 2,500 pounds and handbags retail at around 1,500 pounds, said it would expand efforts to reuse, repair, donate or recycle its products and work to develop new sustainable materials.In the financial year to end March, Burberry said it physically destroyed 28.6 million pounds worth of finished goods, up from 26.9 million pounds the previous year, including 10 million pounds worth of beauty products such as perfume.Burberry said it is now working with the sustainable luxury company Elvis & Kresse to transform 120 tons of leather offcuts into new products over the next five years.
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