Erik Brunetti, Los Angeles artist and streetwear designer of the clothing brand FUCT, stands for a portrait in Los Angeles, California, U.S., April 7, 2019. REUTERS/Patrick T. Fallon
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Erik Brunetti's fashion brand starts with an "F'' and rhymes with "duct".The Supreme Court Monday will hear Brunetti's challenge to a part of federal law that says officials should refuse to register trademarks that are "scandalous" or "immoral". Brunetti would seem to have a strong argument. Two years ago, the justices unanimously invalidated a related provision of federal law that told officials not to register disparaging trademarks. In court, the justices had no trouble saying the band's name, but Brunetti's brand may be different.Two New York University professors gave that argument substantial support in a brief they filed in the case. They showed that the office routinely refuses to register trademarks both by saying something is scandalous and, ironically, too confusingly similar to something that is already registered. Brunetti said he's never met anyone truly offended by his brand.
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